Your news is channelled through different outlets. Your communication is published digitally online and analog in print. There’s written text, with good photos, spoken word, audio and video. Your message fits in with the medium and the target group you wish to address. Geotekst is all about the mix.
Surely, the company’s CEO is bubbling with ideas. But when there is a blog to be released, the proverbial napkin sketch with some keywords connected to two clouds and three vectors just doesn’t quite cut it. That’s why executive’s blogs are often written by someone else. A corporate blog always feeds off the current energy of your company. By talking to stakeholders, listening to both sales and geospatial divisions, Geotekst quickly sets the right tone.
A good communication strategy starts with good content. But do you also know how you want to take it to the next level?
The basis of a good story is… a good story! What is it that makes your service or product so special? Where are you coming from, where do you want to go?
The geo sector is an extraordinary diverse ecosystem in which everyone interacts and is interdependent. As you go through your business strategy, sometimes striking gaps become apparent. This is not necessarily a bad thing. After all, no one company can cover the entire palette. But … this is also where the growth opportunities are! Geotekst oversees the overall picture. Thanks to his years of experience in the geo sector, Remco Takken knows who is who, where layoffs occur or where people are getting hired. This is where your natural partners are. And, sometimes unexpectedly. your competitors.
Geotekst makes connections throughout this network. Between sales and professionals. Between the back office and the business. Between prospective talents and the requesting customers. Between you and future business partners.
Having seen independent events such as the Geo Event, GeoBuzz, Geospatial World Forum, GeoDesign + BIM and GeoBIM from the inside, Geotekst sees the importance of a good program with a clear theme. Which, by the way, is also announced in a timely fashion. In order to make it all a real success, other relevant events are also identified on the annual calendar. After all, your customers can only be in one place at a time!
Of course Remco Takken is available as a chairman, presenter, moderator or workshop leader.
Cartoonist Berend Vonk has his own special view of the world. He is known for his unique angles and striking sketches. For years he provided the comics in GIS-Magazine. Together with Geotekst, he provides your event with a light-hearted touch. Sander van der Kolk of Bestpictures is the right photographer to visualize your company. At the fair, during a customer event or for a company report or calendar.